Dell seeks trailblazers

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It amazes me that the computer manufacturers don't do a better job with social media. After all, we depend upon their hardware to visit these online networking sites. You would think that they would be first in line to jump on that bandwagon. I haven't seen much of that.

I did see a recent move by Dell that I though was pretty late in the game for a company of that size. The company recently initiated a campaign that it hopes will build up an online community around its brands. Instead of reaching out to consumers in general, however, the company is wisely targeting business buyers who are more likely to purchase its larger, more expensive computers.

I'm not sure how well this will work for the company as success in social media typically requires a hands-on approach to community development. Computer and software manufacturers have typically outsourced that function to lower labor cost markets like India. That definitely won't work here. Still, I'm glad to see the company get in the game.

Check out Dell's new Trailblazer program here.