I got the opportunity to speak on a panel on Web 2.0 at the Title/Appraisal Vendor Management Association's annual convention here in Orlando earlier today. I was joined by Raelin Sawka Musuraca, president of Sharp Creative. She's both.
It was a great session. We got to talk about the history of the Web for B2B players, the differences between Web 1.0 and Web 2.0, and what it takes to start capitalizing on some of the new tools that available today, including blogs, podcasts, online video, wiki pages, groups, and RSS.
A few of the attendees admitted that their companies were beginning to dip their toes in the water with new blogs, but no one had gone beyond that. No one in the audience was aware of Second Life. But they were interested and eager to learn.
While many of the tools that consumers are enjoying right now probably won't be leveraged on the B2B side anytime soon, plenty of folks in the audience were smiling and nodding, which I take as a good sign that we'll see more New Media activity from these folks soon.