One of the great uses of new media is keeping everyone inside the organization on the same page. I have seen so many companies with great product offerings and a willing market fall down because the whole team couldn't pull together.
One team that does a great job of this is Oklahoma City-based a la mode. I was out at their annual users conference in Las Vegas recently and was really impressed with the way all of the folks I podcasted with seemed to be on the same page related to the a la mode Labs initiative and its overall mission. So I asked Communication's Director Matt Barr how it was done.
"There's no trick to it. It all comes down to Dave's leadership. Many owners and corporate officers are good at communicating; leadership is communicating what you believe and believing what you communicate," Matt said.
He's right about that. I listened to a la mode's founder and owner Dave Biggers talk to his customers for three days. His message never changed and he was passionate about what his team was doing the whole time.
Matt went on, "Adam [Calvery] and Chris [Low] hear what Dave says about the company and the Labs and then the Lab Fellows hear from Adam and Chris what they'd hear if Dave told them himself. This, incidentally, is where you would start if you ever explored the reasons behind a la mode's phenomenal success as a company over the last 22 years."
Nice plug, Matt. But he's got a point. Leaders have to use every tool available to get everyone in their organization on the same page and pulling in the same direction. I was proud to be chosen by the company to produce some podcasts to serve that end. But the best tools are probably passion and consistency. They are being employed here to good benefit.