Wednesday, June 25, 2008

A Powerful Example

New Media will give us the power to change the way we communicate. In fact, by adopting the new tools made available in Web 2.0 and those that will come in Web 3.0, we will be forced to change the way the send and receive information in the business world. It's not just that companies will find it more difficult to lie with impunity. It's more than a change from one-way to two-way, from enabling an outdated one-to-many to evolve into a one-to-one or many-to-one model. It's about finally being able to be authentic as we relate to the people we serve and those we hope to serve.

This is a wonderful example of that. Without any words or even description, Matt Harding showed us how easy it is interact in a meaningful way with people from anywhere in the world. Music and dance have fairly universal meanings for humans and so it they were good choices for his interactions, which, for a few minutes, make it more difficult for us to see the differences between us. How much easier will it be for companies that have spent millions researching everything about their target markets to communicate authentically with them? Probably not as easy as it should, but that's where we're going.

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