Monday, February 16, 2009
Making financial services video easier
MindBlazer, Charlotte, N.C., says that demand for its interactive content has been high. The company is a marketing technology company that leverages interactive video and new media for the financial industry.
MindBlazer, says it experienced increased demand in 2008 for its educational, interactive content as more banks and credit unions recognized the need to leverage this emerging channel. We wrote about the company last October.
“It is exciting to see financial institutions empower their Web site media to reach beyond traditional communication, expanding the use and returns of the Internet channel,” Ryan Brown, MindBlazer president and CEO, said. “Financial institutions, like in other industries, are embracing new interactive Web media in a professional capacity as a business strategy to help companies stay abreast of consumer attitude and perceptions, as well as improve communication with the public. For the financial industry in particular, new media can be an educational resource for products and services and a driver to encourage adoption of these offerings.”
In 2008, MindBlazer grew to provide more than 140 financial institutions with a variety of interactive media tools, and introduced MoneyMinutesTV, a syndicated series of education-based interactive videos designed to inform the public about financial products and services, while helping banks and credit unions drive sales and service activations online.