Tuesday, April 14, 2009

Interthinx leverages edu-tainment....again!

Our friends at Agoura Hills, Calif.-based Interthinx are at it again. If you haven't seen the company's mortgage fraud-related webisodes but you know you need to know more about this important issue, you're in for a pleasant surprise. This company excels at turning material that many would consider complicated and confusing into truly entertaining training content.

In this case, the idea is just to bring some really important issues to the fore, but the way they do it is classic. Interthinx is on the cutting edge and performing well in an area that will be increasingly important in the future. Attracting an audience with engaging content is a prerequisite for the sale, but in the future companies will have to become expert at doing it all online. Interthinx is leading the pack here.

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