Content Marketing is all the rage these days. People are acting as if this is a new invention and marketing managers are hot to figure out how to use it. This is nothing new and it's been used on a national scale in the United States since the dawn of the radio age.
There was a reason that the biggest brands chose to tie their names to radio networks back in the 20s, 30s and 40s. There was no better way to attract a huge audience. But even back then, they were clever enough to know that you couldn't keep that audience unless you offered them something they valued.
Back then, and for many content marketers today, it was entertainment, but as this info-graphic points out, it can be many other things as well.
At RGA, we specialize in content marketing because we believe that as the lines separating marketing, advertising and public relations continue to blur, the end result will be a massively connected audience capable of defusing any marketing gimmick and uncovering any spin almost instantly. Corporate communications will have to fall back on truth to get their messages out, even when it comes to entertainment (remember the firsts rule of fiction writing: tell the truth!). I'm actually looking forward to it.
Maybe you're already with us on this and busy creating effective content marketing material on your own. If you get stuck, click through to this info-graphic and see if it doesn't get you working again in no time.