Monday, September 16, 2013

Chipotle does it again

A while back in this space, we took a look at how one "fast food" establishment was building its brand with short animated films. Here is the latest effort from Chipotle:



Next, we're told the company will launch a video game. Appealing to a younger audience has always been a staple of fast food marketing, with Happy Meals from McDonald's arguably setting the standard. But we live in a different world today, one where table computers, smart phones and socially-connected video game consoles have replaced the gaily colored drive-thru bag our kids used to scream for from the back seat.

Say what you want about the company's product and its suitability or superiority to its competitors', but it's video-based marketing is excellent!
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