Tuesday, February 06, 2007

Inman: Into the wiki space

I've got to hand it to Brad Inman and his Inman News company. These guys really get out and try new things.

They were the first trade publication to host a group blog and featured some of the top thinkers in the industry. It faded away as these folks got busy, lack of effective moderation failed to keep the thinkers on track and, presumably, the link between writing and reward stretched thin, but for a while it was a very good read.

Inman still hosts its blog, though these days it's mostly written by Inman reporters. Still, I often find it very interesting and have pointed to it in my own blogs more than once.

Now, Inman is trying something new. Well, new for us anyway. Wiki pages have been around for some time, with Wikipedia being the best known example. The basic idea is that you give a bunch of folks the ability to edit the Web page and a much better (or informative or interesting or even weird) page will result. Inman's new wiki page is online now and I can't wait to see how it develops.

New Media demands innovation from those who hope to benefit from the advantages it offers. Inman, as you probably know, offers its own industry innovation awards every year. This is another perfect example of the company taking its own medicine. Well done!
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