The Pinnacle Report is an excellent example of how a mortgage lender is leveraging New Media to make an impact in a local market.
Jim Casler, President of Pinnacle Financial, Traverse City, Mich., is using a blog to disseminate a truly useful weekly report. I subscribed to this feed as soon as I found it.
But Casler didn't stop there. He also produces a weekly podcast to tell his customers what this all means in his own words. This is a trailblazer.