Thursday, May 31, 2007

Fred Thomson to use New Media in bid for White House

According to a story on Tennessean.com, former Congressman and actor Fred Thompson will enter the race for the Republican nomination for President. In the story, he admits he won't be able to drive his truck across the country as he drove across Tennessee in his successful 1994 run for office. This time, he says, he'll be using the Internet.

Thompson plans to use blogs, video blogs "to cut through the clutter and go directly to the people."

This could pose a serious threat to other Republican candidates who don't plan to use New Media, don't know how to leverage it properly or can't attract a Web-based audience interested in hearing what they say. As an established actor, most recently appearing on the highly successful NBC Law & Order program, Thompson has already proven he can attract an audience.
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