I'm getting more calls from business executives who are interested in finding out more about blogging. In the past, these queries were generally limited to go/no go information intended to help companies make the decision whether to move forward with their investigation of the medium or to abandon it until later.
More recently, I'm getting calls from business leaders who have already decided to move forward with a blog and are now interested in finding out how to do it. I'll be outlining some of the advice I generally give in this space, but I'm far from the only one you should be listening to.
I just downloaded an eBook from Yaro Starak, a self-style blog guru who helps others profit from their blogs. He seems to work primarily with individuals who already have a blog and want to turn it into a day job. The more I read his electronic newsletter, the more I like what he has to say. I'll read his book and review it later in this space. You can find out more about Yaro on his website.
Keep watching this blog and I'll tell you about other folks who have a good understanding of business blogging and might be able to help you with your own.