I'm in Vegas this week for the a la mode Annual Users Conference. The company estimates that close to 1,000 attendees will visit the event for at least one of its three days. I'm on the blogging team for the event. You can find the convention blog here.
Later today, I'll be podcasting with the company's Lab Fellows. These forward-thinking residential real estate appraisers are part of an inititative the company hopes will put better technology in the hands of the nation's only independent auditors of the real estate transaction. The podcasts will end up on the Labs website.
a la mode is one of an increasing number of companies that is realizing that you must make these stories available in a variety of media. The blog, podcasts and the Lab-focused live sessions at the event are all aimed at disseminating a story that is critical to the success of the firm's marketing efforts.