George Dearing has a good post on his blog. He points to five key trends that together may spell death for the old ways of marketing. He points to other folks saying the same thing.
Of his trends to watch, I put most stock in the first one. It's always about conversations. Of course, in the old days it was just consumers having imaginary conversations with or about a company's brand. "This new beamer will make me a god!"
Today, the Web has made it possible for brands to talk back. These are the final days for those that do not.