Tuesday, November 20, 2007

Realtors get Web 2.0

According to Joel Burslem, one of the Inman News bloggers over at the Future of Real Estate Marketing blog, attendees at the recent National Association of Realtors show in Las Vegas seem to be getting social media's promise for marketers. He writes:
"I think most people get Web 2.0 - they understand the power of a blog or a social network, for example. They understand the value of syndicating their listings. They know they should be thinking about video tours for their listings. The what? and why? questions have, for the most part, been answered. It’s the how? that they’re wrestling with more and more now."
This is a good sign. Few industries could benefit as much as the real estate sales industry from New Media tools, for at least two reasons. First, we know that the vast majority of home buyers and mortgage loan prospects are hitting the Internet first before talking to a person about the transaction. Secondly, real estate agents make their living through a personal interaction with their customers. That adds up to a lot of opportunity.
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