Custom publishing has been around for a long time. Traditionally offered by trade media or other professional publishers who catered to well-heeled customers who wanted to have their own publications. With enough money, there is no need to share space with competitors.
New Media is making it easier for companies of all sizes to publish their own publications. Using low-cost design tools, Flash and the Web, just about anyone can create a custom publication and put it out into the market.
But smart marketers are careful not to advance material that looks or sounds less than professional. The reputation risk involved is significant.
Professional writers and magazine editors are available and can help companies plan and lay out quality custom publications on a freelance basis.