One of the questions I hear most often after a company agrees to let Texell produce a podcast or start them a new blog is, "Who is going to see/hear this?" It's a really good question.
All of us are so busy and so inundated with material that getting our attention is a real job. If you spend your resources attracting the attention of the wrong people, you're marketing communication efforts are bound to fail.
In this new blog, I want to share some ideas with you for using today's New Media communication tools to get your message across effectively...to the right audience. We are living in exciting times. We have the technology to focus our communication efforts. But we still have to do the work of creating effective messages and identifying key audiences.
Watch this space for stories about companies that are doing a great job and for analysis of some of the mistakes we're seeing in the marketplace. Our goal is to help you be more effective at communicating your core value proposition. Our plan is to make this blog a good sample of our work.