Effective corporate communication is getting more complicated. It's no longer a matter of getting in the right trade publications or getting your messages into the traditional media. There are New Media tools that are at once confusing to corporate marketers and engaging to consumers.
Mark Dangelo, consultant and author of Innovative Relevance, visited with me recently for an episode of his podcast.
Find out more about Mark at his website. If you don't know him and your working in technology for financial services, you probably should. He's one of the few people working there that truly gets this whole New Media thing. I've found him to be a very open and engaging fellow that will respond to you if you contact him through his website.