Tuesday, November 20, 2007

Gartner: Banks will embrace Web 2.0

According to a story on Bank Systems & Technology's site, Gartner is predicting that 75% of banks will be using Web 2.0 technologies within 5 years.

This makes sense as banks are working very hard to forge stronger links to their customers in the hope of achieving higher share-of-wallet. But BS&T's Michael Ellison makes a good point when he says:
"That's all well and good, but just because your site makes use of AJAX does not mean it's a Web 2.0 site. The key is adding the social interaction..."
The technologies are there to enable the companies to facilitate the conversation. It's the conversation that leads to the relationship and on to the next sale.
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